TUI Travel Instore and Direct Mail

Instore

TUI’s in store experience is extremely important, part of enhancing that is providing a range of informative eye catching brochures. I was responsible for the design of a range of brochures, direct mail and magazine ‘Sailaway’ ensuring the brand identity is adhered to as well as being as creative as possible using the quirky logo and additional bespoke graphics to engage the customer.

I worked on a number of innovative projects to enhance the instore experience. I Created animations for plasma screens and information pods, and designed bespoke pieces such as the children’s furniture to the right.